On and Zendaya’s second co-created collection takes the energy of action cinema into everyday dressing, with movement at its heart.
Zendaya is a style icon, from her ever-changing hair and red-carpet transformations to an everyday wardrobe that feels entirely her own. Action is hardly new territory: she has played MJ in the Spider-Man films and Chani in Dune. In the campaign for her second co-created collection with On, she steps into the role of an action heroine, wearing pieces that bring her personal style to performance wear. The film draws on the visual language of classic action cinema.
Directed by Argentine trio Pantera, the film follows Zendaya as she flees her pursuers through the city’s stark concrete architecture. A choreographed fight leads to a rooftop escape, with her longtime stylist and collection collaborator Law Roach stepping in at just the right moment to help her get away. The technical pieces and python print give the familiar idea of camouflage a playful twist. Here, the clothes are more than costume: they run, fight and escape alongside Zendaya.
Photographs by Cass Bird catch other moments in the action, holding on to Zendaya’s poise and self-assurance without stilling the scene.
The collection sits between performance wear and the everyday wardrobe. Familiar staples are cut for movement and finished with technical details. Oversized sweatshirts and track trousers can be cinched and reshaped with ruching and elasticated drawcords, while close-fitting tops and half-zip anoraks pair technical fabrics with a personal approach to style. One of the collection’s standout pieces, the Cloudnova Moon, takes its cue from the Mary Jane, combining the familiar silhouette with an engineered knit upper and speed-lacing system.
Zendaya describes the idea behind the collection as taking everyday basics further: “Each season we’re elevating everyday basics. With this collection, we had fun with a python print that acts like a modern camo.”
Law Roach says his work with On is about pushing what sportswear can look and feel like. For this collection, technical fabrics meet the pair’s shared love of print, with pieces designed to feel good in motion. Comfort and function are built into clothes made for everyday wear.
Founded in the Swiss Alps in 2010, On began with high-performance running shoes and has since expanded into clothing for outdoor pursuits, training and everyday life. Known for innovations such as CloudTec® and LightSpray™, the brand pairs performance engineering with purposeful design. The latest collection brings that technical expertise into conversation with Zendaya’s personal style and the visual drama of cinema. New pieces, including the Cloudnova Moon, are available from On’s online store and in On stores worldwide.
